2020 was a heck of a year. If there's one point to take away from it, it's essential to be prepared for the expected and unexpected. Social media has declared itself to be a worthy channel for marketers to reach and convert customers. It's no wonder that this year has seen unprecedented change in social media usage, alongside a whole host of other customer behavioral factors.
While a full recovery might take some time, it is still vital for brands to furnish themselves with a sturdy marketing strategy for 2021, based on data-driven insights and consumer trends.
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