PPC (pay-per-click) marketing is a kind of online promotion in which advertisers accumulate charges when users tap their ads. Advertisers command on the perceived price of a click about the keywords, platforms, and audience type in which it originates. PPC is all about connection. Users are seeking for particular products, amenities, and information at any given time. Promoters can show an aimed ad at the exact moment this search is occurring.
Main Platforms
Google Ads
Run-on Google, Search Partner sites, and Display Network websites, Google Ads is the biggest pay-per-click platform. Google Ads was started in October 2000 and has passed through various monotonies over the last 17 years. Google Ads is organized toward the complete spectrum of companies from small enterprises to Fortune 500.
Microsoft Advertising
Like Google Ads, Microsoft Advertising is a pay-per-click platform showing ads on the Microsoft and Yahoo networks. The platform also utilizes Search Partners. Microsoft Advertising is primarily keyword-based advertising. As of 2017, Microsoft Advertising has 137 million individual desktop seekers on the Bing platform*.
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