In 2014, Serial took the podcast society by storm. Serial became the quickest podcast ever to touch five million downloads and streams, breaking previous Apple podcast records at the time. The program is often ascribed with revolutionizing the whole podcast industry and unlocking the gateways for the new wave of successful podcasts that came after.
Serial enthralled audiences, unlike any podcast before it. Its time in the limelight was unprecedented, and there remain valuable lessons business persons can pull from the initial viral podcast’s sharp rise. Keep reading for actionable takeaways you can implement to your brand show.
Being first matters
Part of what enabled Serial to seize such a large audience was that podcasts like it didn’t air at the time. It was apt to rule the podcast market, in large part, to a shortage of competition in the place, in accession to its unique approach to the format. In the world of podcasts, it was first matter.
One of the essential pieces of the podcast puzzle, which Serial found, is to find a new format and adhere to it. Nobody else was narrating serialized true-crime audio tales that felt just as exciting and suspenseful as a movie or TV series.
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