Videos are one of the most interesting, occupying ways to stand out in crowded social media feeds. Right now, viewers are watching over 100 million hours of Facebook clips and over five billion YouTube videos daily. Even more astoundingly, 80% of whole internet traffic will come from people watching videos. With the insane following of video content on social media flaunting no signs of shrinking, brands are struggling to catch customers’ attention in a frequently video-first world. The issue is, with so much content out there, how can you survive out?
So, here are the most compelling social media video formats that we think are worth trying:
# Vertical Videos
Vertical video is a unique and exciting medium to format video content, giving brands the chance to experiment with striking angles and framing. Since fullscreen vertical video is still unknown to many users, they’re sure to remember highly creative space uses. Take benefit of the unique layout by building content that pans up or down instead of side to side, try breaking the frame in two, or play throughout with animations that flip or scroll down the screen.
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