A global pandemic can stir things up in the marketing world. In 2020, we saw some significant digital marketing changes and 2021 is likely to bring even more changes. Email marketing maybe 40 years old, but it’s as strong as ever. It is possibly even more useful as brands have turned to digital marketing channels as we drive the ever-changing marketing landscape brought about by COVID-19.
If you’re fresh to email marketing, now is a great time to begin. Check out our tips to email marketing for all you need to know about this top marketing strategy.
# Hyper-Personalization
This process is made a lot easier if you have an email marketing service that allows for dynamic content. The active email content is any personalized part of a marketing email that changes depending on your email list segments. You can design hyper-personalized emails by combining variables to your mailing queue and segmenting your list.
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