The high concept refers to any thought: bike design, toothpaste, cooking, comic books, novels, and movies—the list is endless. High concept is regarding essence; that instinctive thing that seizes you by the scruff of the nape and doesn’t let go. From a writing prospect, a story notion that is high concept captures the reader’s or viewer’s vision, stimulates their senses, get’s them to examine “what if,” and sparks them to begin visualizing the story even before they have rendered a word. The high concept encourages the commercial book business, as well as the cinema and television businesses.
A high-concept idea has the following qualities:
The high grade of authenticity:
What does it expect to be authentic? Some familiar words correlated with originality are different, new, innovative, original. Think of authenticity as approach-centric. The concept may be combined in familiar circumstances, but the approach (original take) attempted to get to that natural context has never been practiced before.
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