If you only had one excuse to create video content for your company or brand, let it be this: search engine optimization. Not only is SEO the bedrock of your entire online marketing strategy, but it's also been proven to boost the bottom line by increasing engagement, sales, and (ultimately) revenue. Video collateral has a far bigger effect on SEO than many people know.
Indeed, there are a number of main ways that video content can help your SEO efforts that are well worth considering.
1. Google is concerned about video, so you should be as well.
Google's internal algorithm for creating search engine results pages is one of the most significant ways that video content can boost your SEO. Keep in mind that Google prioritises two factors: content quality and relevance to a user's original search words.
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