Today, video is one of, if not the most, powerful communication mediums. People may now easily and affordably generate video content thanks to platforms like YouTube, as well as smartphone and technology improvements. Video is expected to account for 80 percent of all web traffic. As a result, including video in your marketing approach is a no-brainer. However, understanding a few best practises is critical to ensuring the success of your plan.
1. Optimizing for Mobile
Mobile optimization is no longer only a component of video optimization; it is now the major emphasis of web optimization. A few years ago, mobile views overtook desktop views, and the trend is continuing. Furthermore, mobile devices account for the majority of video consumption.
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