We do know that 90 percent of B2B decision-makers conduct research before making a business decision. Your films must be optimised for search to get the benefits of video marketing. You can improve the visibility of your video search results and generate more organic traffic—and qualified leads—to your video content by following a few video SEO best practises. The most important indications are content quality, quantity of backlinks, and RankBrain, which are used by Google to rank videos in the same way that it ranks written content.
To increase your search ranks, follow these five steps:
1. Make a transcription of your video.
Including both a video and a transcription on a single page has two advantages: it accommodates various reader preferences and increases the likelihood of video material appearing in general Google searches.
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