The use of video in marketing is on the rise. Over 85% of consumers view videos on a regular basis, and 54% want to see even more video content from their favourite businesses. It's one thing to start churning out product films and a brand storey overnight, but it's quite another to do it well. Because the majority of people (85% of social network users) don't view videos with the sound on, if you don't have subtitles, you're missing out on a significant portion of your audience. Instagram videos, like any other OTT platform, benefit from captions. To begin with, they are crucial for accessibility. They're essential for viewers who are deaf or hard of hearing to understand what's going on.
Although doing everything yourself takes a long time, it is the most cost-effective option. You'll need your video clip, an editing suite like Adobe Premiere Pro (or a free option like Handbrake), and an audio transcript converted into a caption-friendly file like SRT or SCC for this.
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