Video can be used in a wide range of applications. We can create one or more short snippets that function as placeholders and brand-building tools for our company, and share and re-share them across platforms and time. It provides us a sense of being up and personal, as well as adding sincerity to a person's message. All of this adds up to a higher level of confidence. A quick but strong message sent from the comfort of our own homes can sometimes say so much more than a text-heavy blog or a heavily-sales-oriented advertisement.
Here are some suggestions for making your film, depending on where you are in your journey:
1. Awareness
You're telling a tale and providing useful information about your service or product when you use awareness. Keep the film brief, informative, and entertaining.
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