One of the most important techniques a company can employ to acquire and retain a larger audience is social proof. It's no longer an issue of whether or not to use testimonials; rather, it's a question of how to make the most of them. While posting a photo of a happy customer with a quote on social media can generate some positive feedback, it isn't enough to capture people's attention and persuade them to try your product. If you want your testimonials to have more impact, you need prospects to connect with the message, see themselves in it, and feel like it's more than just another user review.
How to Create Exceptional Customer Testimonials
1. Take advantage of video.
It's no secret that video content is a key component of many brands' marketing efforts. This trend goes hand in hand with sharing positive consumer experiences with your brand.
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