TV ad film has a scope of wide thinking for Ad Film Makers these days. Some of us may remember those ads which had got much attention like Nirma, Liril or it may be Tata Tea Jaago re. The content is humour-based or creating social awareness, audience will register the brand name due to its story and sometimes its song/ melody.
Let's discuss some factors which lead to the success of an ad-
1. Internet users - The world of internet is huge and its content is mostly watched. Due to its popularity, now ad film makers have focused their attention to continuously increasing internet users. Video sites such as youtube, vimeo etc. stuff the fancy ad videos after every time stamp. People may watch this ad or even can skip it. Here fancy means use of some celebrity face, beautiful story or stunning 2D or 3D animation.
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