A study showed that 78% of people watch videos every week, while 55% of people watch videos daily. Also found that 72% of customers want to learn about brands through video and 85% of businesses now use videos as a marketing tool. Google states that out of ten people, six would rather watch videos online than television. With such fast-paced growth, how does your video marketing strategy make you stand out from the crowd and increase the view rate of your videos? Today, take a step back and consider these simple truths for your video marketing strategy.
1. If you try to market to everyone, you ultimately market to no one
Everyone wants to create a ‘viral’ video. But, that’s just social proof. When it comes to brands, your video marketing strategy needs to cater to the marketing goals you want to achieve.
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