A short Google search for video marketing will reveal situations where 75% of respondents reported an increase in traffic or where video landing pages resulted in an 800% increase in conversions. It is, without a doubt, one of the most powerful marketing tools available. However, making a video and hoping it gets viral is not an option. The media landscape today is continually evolving, and what worked yesterday may not work again in a month.
The Future Of Content Marketing Is Video.
The landscape of online marketing is changing dramatically. By 2019, video is expected to account for more than 80 percent of all web traffic. When videos are included, click-through rates can rise by 200-300 percent. Video is vying to be the king of content. Video is being favoured over other content by search engines and websites.
Cheap And Easy Is Not Enough.
When trying to deliver a message in a short amount of time, video is by far the most effective medium. This technology, however, can cause more harm than benefit if used incorrectly.
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