When you gain a customer's trust, they are far more inclined to buy your products and services. Regardless of the merchandise, trust is the one aspect that influences practically every customer's purchase choice. That's where video marketing may help your company. While 83 percent of businesses believe their video marketing strategy is generating a positive return on investment, video marketing is about more than just brand and product awareness. Video marketing requires a high level of trust.
1. Start with the origins of your brand.
Some videos in your marketing campaign can be classified as "cornerstone" videos. These are the videos that establish the identity, voice, mission, and goals of your company. Your brand's narrative is told in these videos.
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