Long-form video is defined as a video that lasts longer than the average for the distribution channel. Although some standards set an eight-minute cut-off, there is no general agreement on how lengthy a video must be to be considered long-form. A 100-second TV commercial, for example, feels far longer than a 30-second one. Depending on the topic matter, though, a two-minute instructive film may feel rushed. As evidenced by TED Talks, complicated topics may benefit from up to 20 minutes of presentation time.
Consumers are unconcerned about the type of device they're using.
In a world where there is always wifi, limitless data plans, and a premium on free time, the preferred device for streaming video is usually the one that is closest at hand. As consumers become more device agnostic, they expect the same high-quality content to be available regardless of where they choose to consume it.
In fact, you'd be hard pressed not to see someone watching video during a rush-hour metro ride or while waiting for an appointment in the reception area.
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