The usage of videos has ventured into marketing. Studies suggest that a lot of people prefer videos over regular content because the retention rate is more and our brain processes videos more than texts. With Facebook being a huge social media network with billions of users, there has been a decline in organic reach due to the amount of content being shared extensively. Here lies a question: How do you turn this problem into an opportunity? The solution would be to boost your video content marketing, thus resulting in a rise in demand for video production.
Here are some interesting statistics of video content on social media platforms:
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