The development of Facebook has witnessed the expansion of its presence into various aspects. Today, it is used for business, promotion, entertainment, marketing etc. The concept of digital marketing has expanded into this realm and it has proved itself as one of the useful techniques for pulling off a digital marketing campaign.
Have a plan It is necessary to identify certain aspects before venturing. One must have a plan for this because it is pointless to proceed without a plan and the idea of going with the flow is indeed a very risky idea. The proposed plan for a social media campaign should answer some questions, such as:
1.What is the objective of your campaign
2.Can you curate content for this?
An ad campaign has three stages: campaign, curation and implementation. In campaign, it is necessary to set the base for the ad. In curation, you set the objectives i.e., the actions which results in the people seeing your ad. Finally, in implementation, you execute the plan.
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