Friday, January 14, 2022

Following the pandemic, there are a few trends that are reshaping video marketing

 Video has been shown to be more engaging than text and graphics. The amount of time individuals spend online watching videos has increased dramatically thanks to the growing popularity of OTT platforms, video-sharing platforms like YouTube, and short-video sharing apps like TikTok. The pandemic lockdown, which compelled people to stay indoors, boosted video consumption as well. Given the rise in video content consumption, digital marketers and businesses may have a great opportunity to capitalize on changing consumer habits. Here's a look at some of the post-pandemic developments that are predicted to have a big impact.

1. 360-Degree Videos are a great way to see the world from a different perspective.

Brands can use films to give their products or services a visual representation. However, 360-degree videos can help marketers take their video strategy to the next level.

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