After the end of this year, you won't be able to use the platform to create non-skippable 30-second ads. While Google took this decision to improve the viewer experience, advertising on YouTube may be concerned about capturing a viewer's interest in a few seconds. Advertisers can still create unskippable 20-second or 6-second ads, but TrueView ads might be a better option. According to Google, viewers who don't skip your commercial are 10X more likely to share it, subscribe to your brand channel, and/or engage with it. You only have to pay if no one skips!
Here are some pointers on how to make your marketing advertising unmissable:
# 1: Involve Your Audience
Because most advertisements are nondescript and fail to capture the viewer's attention, they are simple to ignore. You might have a better chance of keeping your viewers engaged if you approach your advertisement as a two-sided discussion.
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