In recent years, video performance has gotten a lot of attention, largely because of the analytics component. According to statistics, 85 percent of firms now use video for marketing, so now is a good time to explore end-to-end video performance and how to do it properly – specifically for YouTube and Google search – so you can win at video.
Here are some useful metrics to keep track on your video's progress once it's been published:
1. Inbound links
Organic traffic, first and foremost, will provide you with a high-level understanding of how your video is performing for keywords, based on your earlier video planning. Views arising from user intent-based actions like a YouTube search or clicking on a suggested video are counted as organic traffic. Under Reach in YouTube analytics, you can find traffic source kinds.
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